By Bob Lobel (@boblobel)
I still don’t get it, and I never will. Furthermore, I could care less.
I'm betting most of you reading this are in total agreement with me. How could you not be? We are talking about the… shhh! The FedEx Cup.
This has to be the worst use of competitive money in the history of sport, unless you count the US men's soccer team.
There are some out there who think one of the greatest marketing logos is FedEx. The subtlety of the logo is found in the arrow, in plain sight if you know where it is, hard to find if you don’t. It's about the coolest thing if you find someone who doesn’t know where it is in the logo, but it's even more rare to find someone who can explain the workings of the FedEx Cup, and why we should care.
Sure, it's about money. So is USA soccer, which is about the dumbest of all professional inequities. They are just plain ignorant to what the women mean to the casual USA soccer fan.
Everything, actually!
